Ep. 2 The Warnings Doctor - Brand Citizenship Pioneer Anne Bahr Thompson Describes How to Balance Corporate Purpose & Prosperity

"Do Good's" Anne Bahr Thompson Describes How to Balance Corporate Purpose & Prosperity Summary: "We cannot choose our external circumstances, but we can always choose how we respond to them," Epictetus remarked.  Brand Citizenship® – a win-win-win solution mutually beneficial to people, society, and the bottom line - is a core principle addressed in this business-savvy podcast.  Anne Bahr Thompson works with business leaders, social entrepreneurs, and impact investors aligning purpose and profit – to strengthen loyalty, engage employees, amplify social impact, and deliver on the SDGs. Brands which don't live up to their purpose or values will be called out.  In the era of coronavirus, businesses can help build national coalitions and collaborations to fight COVID-19.  For more than 25 years Anne she has counseled families and leaders across sectors – including companies, nonprofits, and foundations – to connect more deeply with purpose and values, identify a social mission, crystallize operating principles, and collaborate with like-minded partners.  Businesses and leaders need to step in when government breaks down in order to reform society, the economy, and the planet in deeply meaningful ways.