Ep. 2: This Was Built, Not Planned

What this episode covers

In this episode of Married to the Build, we talk about the moment Droog stopped being just a series of builds — and became a brand.Not in a traditional sense, but in the way we think, create, and approach everything we do.We get into the philosophy behind Droog, what “not like the others” actually means, and why we’ve never been interested in following what everyone else is doing.This isn’t about branding in the typical sense — it’s about identity.What we stand for, how we make decisions, and why everything we build looks and feels the way it does.

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