EP 2 | Transformation Redefining Success with Lisbeth Perdomo

In this episode of Her Business, Her Voice, we dive deep into the journey of Lisbeth Perdomo, a powerhouse who transformed her life from singer-songwriter to an empowering business owner. Lisbeth shares insights on cultural identity, resilience, and authentic branding that exemplify how to grow purposefully and stay rooted in your true self. Key Topics: Lisbeth’s transition from music to entrepreneurship and how her entrepreneurial spirit guided her along the wayThe significance of the name Que Mami as a symbol of self-empowerment and cultural identityNavigating the layered challenges of being a woman of color in business, including colorism and societal expectationsPractical strategies for grounding oneself mentally, physically, and spiritually as a woman of color business ownerThe importance of vulnerability, transparency, and community in building authentic relationships and trustHow Lisbeth personalizes her agency’s services for women-led brands, from marketing to PR and consultingEmbracing adaptability and evolution in your business to align with personal growth and purposeThe role of language, culture, and storytelling in amplifying Sonia’s authentic voice and connection to community Timestamps: 00:00 - Introduction to Lisbeth Perdomo and her inspiring journey02:30 - Transition from singer-songwriter to agency owner05:00 - The meaning behind Que Mami and its cultural significance08:15 - Documenting postpartum and postpartum empowerment journeys11:00 - Navigating colorism and societal expectations as a woman of color15:20 - The impact of cultural identity on business and community engagement19:10 - Building resilience through vulnerability and authentic storytelling22:50 - How Lisbeth’s agency supports women at different stages of their business26:30 - Preparing to work with a marketing and PR agency: key prerequisites29:05 - The importance of trust, transparency, and community in client relationships32:00 - Encouragement for women to pursue passions and embrace their true selves35:00 - Final thoughts: what Lisbeth wishes her younger self would say Resources & Links: Join the communityHelp launching your offerConnect with Lisbeth:Connect on IGConnect on LI