Ep.20 - Ben Mock of Ben Lomond Alpine Resort on From 17 Days to 100+: Buying a Ski Area and Transforming Tasmania’s Ski Scene

This episode takes us nearly all the way to the Southern Edge of the world. To a place many are surprised to hear has a commercial ski resort.  Tasmania, Australia. Yes, Tasmania has skiing and a ski area that not long ago was fighting for survival. When Ben Mock and his partners purchased Ben Lomond Alpine Resort, the mountain had managed just 17 operating days the season before. Fast forward a few years, and they're now pushing past 100 operating days, investing heavily in snowmaking, growing revenue, rebuilding guest confidence, and helping reshape what skiing can look like in Tasmania. But this isn't just a story about snowmaking. It's a story about patience, persistence, community buy-in, long-term thinking, and what happens when operators focus on delivering a reliable product before chasing the next shiny attraction. We also talk about working inside a national park, rebuilding trust with guests, creating a year-round business, marketing experiences instead of products, and why one of the most memorable parts of the journey might be the road to get there. So let’’s buckle up and drive up Jacob’s Ladder for a great conversation with Ben Mock.   We pulled 12 Actionable Insights from this episode. Find them all at www.sellingsnow.com