EP 20: Caroline Cookson: The secrets of strategic pricing

In this conversation, Caroline Cookson shares her journey into the world of pricing consultancy, emphasising the importance of values led pricing strategies for small and medium sized businesses. She discusses the emotional challenges women face when pricing their work, the psychological aspects of pricing, and the significance of building a business that prioritises flexibility and inclusion. Caroline also highlights the ripple effect of correct pricing on business growth and the importance of overcoming people-pleasing tendencies in entrepreneurship. Her vision for the future includes helping values-driven businesses thrive while maintaining a fun and inclusive work environment. Follow Caroline on LinkedIn Visit the website: https://www.cooksonpartners.com/ ****** Daily Directions – 16 voice note style audios to help you stop shrinking, start moving, and show up like the woman you already are - especially on the days you forget. https://rebeccalcracknell.myflodesk.com/dailydirection Find Rebecca on Instagram