Ep.20 - Cleaning Up the Beauty Industry with Annie Jackson, Founder of Credo Beauty

In this episode, I chat with Annie Jackson, the Co-Founder & CEO of Credo Beauty, a trailblazing retailer that helped pioneer the clean beauty category offering the largest clean beauty assortment in skincare and makeup. Credo is a trusted voice in an under-regulated beauty industry, known for its deep commitment to healthy beauty, challenging conventional ingredient standard, and helping consumers find options that don’t make them sacrifice health for substance.I was blown away by how smart and humble Annie was. As well as leading the clean beauty charge, she’s also responsible for giving distribution opportunities to many now established beauty brands. Her journey career journey and founding story was both inspiring and interesting. This conversation included:The origin of Credo Beauty and why the consumers deserved this ideaThe importance of ingredient transparency in beauty productsHer journey from corporate beauty to entrepreneurshipDealing with unexpected death of her co-founderGrowing the business and team, and the importance of company cultureLearning how to be not just a founder, but a CEOFiltering questions for founders picking a CEOSocial media and its impact on beauty standardsThe future of beauty retail and technologyThat working in beauty as a founder isn’t as glamorous as it may sound!