EP 20. Entrevista a Jose Luis Ferrero. Commerce Lead de Publicis Group

from Ecosistema Ecommerce · host Javier López Rodríguez

En esta entrevista con Jose Luis Ferrero, Head of Commerce de Publicis Group, tocamos a fondo varios temas muy interesantes y algunos controvertidos en el mundo del ecommerce. Hablamos sobre retail media, de lo que está revolucionando y haciendo cambiar el paradigma del marketing digital sobre todo en el tema de las conversiones. También hacemos referencia a cómo esta vertiente del retail media puede hacer cambiar el modelo de negocio de los ecommerce. En la segunda parte de la entrevista sacamos encima de la mesa todo el revuelo con los Marketplace, con el cierre de algunos y aperturas de otros, haciendo hincapié en el posicionamiento de Miravia y desentrañando a fondo su estrategia respecto a Amazon y otros competidores. Cómo cierre, analizamos el panorama del Live Shopping, de lo que está pasando con las aplicaciones de ecommerce de las redes sociales y qué futuro le espera a todo esto. Se avecinan meses apasionantes en el sector del comercio electrónico. Newsletter: https://ecosistemaecommerce.com/newsletter/ Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/ecosistemaecommerce Twitter: https://twitter.com/ecosistemaecomm Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Feb 10, 2023

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EP 20. Entrevista a Jose Luis Ferrero. Commerce Lead de Publicis Group

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