Ep 20: Joanna Ellner: From Multi-Award Winning Beauty Editor to Brand Founder with REOME

from The Beauty Sessions · host Sophie Blowfield

After 16 years as an award-winning Beauty Director and Editor—including her roles as Beauty Director at Stylist Magazine and Beauty Editor at The Sunday Times Style Magazine—Joanna Ellner felt disillusioned. Even the most science-driven skincare wasn't delivering tangible results. The answer didn't come from another lab or ingredient innovation—it came from studying Traditional Chinese Medicine.In this episode, Joanna shares how decades of conceptualizing formula ideas finally materialized into REOME in 2023—an elevated skincare brand that exists at the intersection of advanced biotechnology and grounding practice. This is a conversation about patience, expertise, and what happens when you refuse to compromise on either results or ritual.I hope you enjoy!Follow The Beauty Sessions on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Sophie Blowfield on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow REOME on⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠Follow Joanna Ellner on ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠

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This episode is 45 minutes long.

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This episode was published on January 28, 2026.

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