Ep 20: Marketing without a plan is just guessing

Lisa and Simon reflect on their journey of creating a podcast, discussing the importance of planning, data-driven decision-making, and the need for flexibility in business strategies. They emphasize the significance of evaluating past performance to inform future planning and the role of metrics in measuring success. The discussion also touches on common pitfalls to avoid and the necessity of adapting to changes in the market.Meet the hosts: ⁠https://itsmostlymarketing.com/meet-the-hostsAsk the hosts: ⁠https://itsmostlymarketing.com/ask-the-hosts⁠#business planning, #reflection, #data-driven, #metrics, #goal setting, #innovation, #small business, #performance evaluation, #strategy, #adaptability