Ep 20: More Than a Resume: Building Your Digital Presence

In this episode of The Messy Middle Matters, Indra Klavins and Amanda Jane Lee delve into the evolving landscape of personal branding, beginning with the notion that LinkedIn is no longer just a digital resume. From resharing posts to publishing thought leadership, today’s professionals are expected to build a visible, credible presence that extends far beyond job titles and bullet points. They reflect on the growing pressure to “show your work” online, how social algorithms shape visibility, and why blogging, podcasting, and even experimenting with AI can become practical tools in your branding toolkit. They also speak candidly about how hard it is to maintain a consistent presence—especially when you're already stretched thin—and why giving yourself grace matters just as much as hitting publish. Whether you’re just starting to show up online or trying to find your rhythm again, this episode offers both commiseration and encouragement. Useful Links: The Messy Middle Matters Merch: shop.themessymiddlematters.com The Messy Middle Matters Glossary: http://bit.ly/448qQxm Feedback for The Messy Middle Matters: http://bit.ly/3ZVuFn7