Ep 20. Service-Based Business or Digital Product - How to Pick the Right Business Model for Your Side Hustle?

You’re sitting on a goldmine of knowledge, experience, and skills… but how do you turn it into a profitable business?Do you start coaching, consulting, or freelancing?Or should you go all-in on a digital product—an online course, an ebook, or a membership site?If you’ve ever been stuck at this crossroads, trust me—you’re not alone.I used to believe that creating a digital product was the ultimate way to build passive income and escape trading time for money. But reality hit me fast…I wasn’t an influencer with a huge audience.Selling digital products required more time and marketing than I expected.I needed to make money now, not months (or years) down the road.So, I pivoted.Instead of chasing passive income, I focused on the fastest, simplest way to start making money: offering a service-based business - online coaching.And in today’s episode, I’m breaking down the pros and cons of both service-based businesses and digital product businesses, so you can decide which one aligns with your goals, lifestyle, and financial needs right now.- The #1 reason why most people struggle to make money when they start a side hustle. - The real math behind making $10K with a coaching offer vs. a digital product. - The biggest misconception about passive income that no one talks about. - The 4 key factors to consider before choosing your business model. - How I went from zero audience to landing 1:1 clients quickly - without fancy marketing.If you’ve been debating whether to sell your expertise as a service or a digital product, this episode is going to give you clarity and a clear path forward.Hit play now, and let’s break it all down.📩 Enjoyed this episode? Let me know!Screenshot and share on your Instagram stories or LinkedIn, and tag me @cindyexcell.Don’t forget to subscribe and leave a review - it helps more corporate women & early-stage entrepreneurs like you find this show.