Ep. 20 Social media overwhelm and finding your passion with Shana Recker

This episode is a real spicy one!I'm welcoming Shana Recker, the very first coach I worked with when I changed my business model to include done-with-you in addition to done-for-you. Together, we're diving into the coaching industry. The ethical, the unethical and why Shana left the industry to pursue something she's more passionate about - graphic design and art. Shana and I talk about why authenticity, honesty and vulnerability will also win over flashy marketing tactics. We're also chatting about the very real social media, content and marketing burnout and why it's SO important to avoid the comparison trap. If you're tired of fake success stories or have ever felt the pressure of having the perfect online presence, you're not going to want to miss this fire-y episode. 05:40 First impressions on your website are crucial.08:11 Expertise in content creation crucial for uniqueness.11:59 Provides business coaching for marketing and design.14:10 Authentic coaching business in integrity is harder.17:50 Marketing without full disclosure leads to unethical behaviour.20:54 Started as network marketing coach, then succeeded.23:06 Call for ethical standards in coaching industry.25:35 A coach helps with strategy and mindset.29:16 Left coaching, took break, found new success.33:36 Create exceptional content, focus on serving audience.37:42 It's okay to change for happiness.41:13 Supporting entrepreneurs in overcoming financial stress with job flexibility.43:00 Steady income from retainer clients every month.47:13 Graphic designer offering services for websites. Portfolio available.49:13 Participants create amazing art in minutes, surprising themselves.CONNECT WITH ME!Instagram: @lindsaysmithcreativeWebsite: lindsaysmithcreative.caFree community call: Content & CoffeeCONNECT WITH SHANA!Instagram: @shanarecker_art @iamshanareckerWebsite: shanarecker.comPodcast: How It's Really Going With Shana ReckerShow mixed and edited by: Cardinal StudioThis episode was mixed and edited by Cardinal Studio.