Ep. 20 - Stop Chasing AI Tools: How to Set Marketing Priorities That Actually Move the Needle (AI & Marketing in 2026, Part 2)

If AI in marketing is feeling overwhelming right now, here's the good news — you don't have to do everything. You just need to do the right things in the right order.In Part 2 of this series, Steve Phipps and AnnieLaurie Walters get practical. Now that you understand how AI has changed buyer behavior, it's time to talk about what to actually do about it — and what can safely wait. Missed Part 1? Start with Ep. 19 - "How AI Is Quietly Eliminating Your Business From Buyer Shortlists" What you'll learn in this episode:Why clarity is still the priority — not speed, not tools, not automationThe three things that need to happen before you use AI for content creationWhat it means to "train your AI" — and why skipping this step guarantees generic outputWhat can wait: advanced automations, custom AI tools, and AI agentsHow to use a 90-day planning cadence to cut through the overwhelmWhy benchmarking against your competitors' tools is the wrong question to askWhat 2026 will reward — and it's not the companies with the most sophisticated tech stackA practical tip for using the EEAT framework inside your AI promptsKey quote: "AI isn't replacing leadership. Not your leadership. But it is raising the bar for it." — Steve PhippsHelpful Resources:Wayfind Marketing B2B Marketing Assessment — free 5-minute assessment with an immediate scoreCheck out our AI Marketing GuideGuide Marketing Framework podcast series Found this helpful? Share it with a CEO or marketing leader in your network and subscribe so you don't miss what's coming next.