EPISODE · Mar 14, 2026 · 27 MIN
Ep. 20 - Stop Chasing AI Tools: How to Set Marketing Priorities That Actually Move the Needle (AI & Marketing in 2026, Part 2)
from Growth-Minded Marketing · host Steve Phipps
If AI in marketing is feeling overwhelming right now, here's the good news — you don't have to do everything. You just need to do the right things in the right order.In Part 2 of this series, Steve Phipps and AnnieLaurie Walters get practical. Now that you understand how AI has changed buyer behavior, it's time to talk about what to actually do about it — and what can safely wait. Missed Part 1? Start with Ep. 19 - "How AI Is Quietly Eliminating Your Business From Buyer Shortlists" What you'll learn in this episode:Why clarity is still the priority — not speed, not tools, not automationThe three things that need to happen before you use AI for content creationWhat it means to "train your AI" — and why skipping this step guarantees generic outputWhat can wait: advanced automations, custom AI tools, and AI agentsHow to use a 90-day planning cadence to cut through the overwhelmWhy benchmarking against your competitors' tools is the wrong question to askWhat 2026 will reward — and it's not the companies with the most sophisticated tech stackA practical tip for using the EEAT framework inside your AI promptsKey quote: "AI isn't replacing leadership. Not your leadership. But it is raising the bar for it." — Steve PhippsHelpful Resources:Wayfind Marketing B2B Marketing Assessment — free 5-minute assessment with an immediate scoreCheck out our AI Marketing GuideGuide Marketing Framework podcast series Found this helpful? Share it with a CEO or marketing leader in your network and subscribe so you don't miss what's coming next.
What this episode covers
If AI in marketing is feeling overwhelming right now, here's the good news — you don't have to do everything. You just need to do the right things in the right order.In Part 2 of this series, Steve Phipps and AnnieLaurie Walters get practical. Now that you understand how AI has changed buyer behavior, it's time to talk about what to actually do about it — and what can safely wait. Missed Part 1? Start with Ep. 19 - "How AI Is Quietly Eliminating Your Business From Buyer Shortlists" What you'll learn in this episode:Why clarity is still the priority — not speed, not tools, not automationThe three things that need to happen before you use AI for content creationWhat it means to "train your AI" — and why skipping this step guarantees generic outputWhat can wait: advanced automations, custom AI tools, and AI agentsHow to use a 90-day planning cadence to cut through the overwhelmWhy benchmarking against your competitors' tools is the wrong question to askWhat 2026 will reward — and it's not the companies with the most sophisticated tech stackA practical tip for using the EEAT framework inside your AI promptsKey quote: "AI isn't replacing leadership. Not your leadership. But it is raising the bar for it." — Steve PhippsHelpful Resources:Wayfind Marketing B2B Marketing Assessment — free 5-minute assessment with an immediate scoreCheck out our AI Marketing GuideGuide Marketing Framework podcast series Found this helpful? Share it with a CEO or marketing leader in your network and subscribe so you don't miss what's coming next.
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Ep. 20 - Stop Chasing AI Tools: How to Set Marketing Priorities That Actually Move the Needle (AI & Marketing in 2026, Part 2)
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