Ep. 20 - Successful Branding: Using Colour Psychology to Connect with Your Target Audience

Ep. 20 - Successful Branding: Using Colour Psychology to Connect with Your Target Audience.In this episode of Giraffes Don't Eat Steak, hosts Alex and Erica dive into the colorful world of branding and marketing. They share personal anecdotes, discuss the importance of colours in branding, and share insights into how colour can evoke specific emotions and perceptions. From personal preferences to target audience considerations, they provide tips and recommendations for choosing the right color scheme for your brand. Tune in to this episode for a vibrant discussion on the power of colour in marketing and branding.00:00 Dogs chew straps, eat random things and create mischief.03:22 Brand perception is vital for business success.09:21 Identify target audience, archetypes, values, and core color.13:34 Taste bias affects stakeholder's product promotion.16:03 Assess stakeholders' biases, preferences before proceeding.20:47 Authentic colour scheme conveys technology and quality.23:09 Thanks for joining. See you next time!Giraffes Don't Eat Steak podcast, marketing stories, tips, hints, success in business, marketers, colour schemes, brand aspect, coluor psychology, colour blindness, emotional impact of colours, target audience, brand colour selection process, stakeholder preferences, brand bias, brand authenticity, brand touch points, packaging, target audience understanding, brand values, brand archetype, brand personalityConnect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast