Ep 20 - The 3 Ways to Increase Your Local Small Business's Sales

Episode 20 – The Local Small Business Coach Podcast Today We Discuss: The 3 Ways to Increase Your Local Small Business's Sales   In today's episode: We discuss the 3 core ways that you can increase your small businesses sales. While there are a lot of action items, they all focus on one of these core areas. We will dive into what might be the best one for you and your business.   Shownotes: There is a saying that Sales cures all. Basically it means that the more you do in sales, the more it hides the weaknesses in your business.  I would agree that additional sales help to cover your weaknesses, but I would disagree that it "cures all".  I'd argue that it actually makes your situation even worse.    When you are swimming in sales, it gives you a false sense of security, that you will have enough sales to cover your costs and expenses. However, the wrong types of sales can actually have the reverse effect.   There are plenty of businesses that did millions in sales and still ended up closing their doors due to bleeding losses.  Remember, it isn't just about the money coming in the door, but more about the money staying in the business after everything is paid. You want sales that come with profits!   So why am I starting with this sales disclaimer? I want you to be methodical about what types of sales you go after. Selling $10,000 of goods or services that have no profit to them, will do you no good. You want a good mix of sales. You want to get customers through the door that will also provide both sales and profits.   So with that, let's jump into the 3 ways to increase your sales.   I know your first thought is that there are more than 3 ways to drive more sales. You would be correct. However, if you were to look at all the various sales generating ideas, they typically fall into one of three buckets.   The reality is, there are only 3 ways to increase your sales. You can..   A) Increase your customer count B) Increase your average ticket C) Increase your customer frequency Let's take a closure look at all three.   **  For the full show notes click the link below!   HELPFUL LINKS Podcast Website: LocalSmallBusinessCoach.com Leave your Message on the website with the Speak Pipe Button or just email me at [email protected] Episode Show Notes:  Episode 20 - Local Small Business Coach Podcast Our Training Materials for Local Small Business Owners:  TrainingforLocalSmallBusinessOwners.com Starting a Local Small Business Website:  StartALocalSmallBusiness.com