Ep. 20 The Business of Fear with NETHERWORLD's Ben Armstrong

In this spooky edition of Could Be Pretty Cool News we interview Ben Armstrong, co-owner of Netherworld Haunted House, now in its 28th year of operation. Ben shares the origins of Netherworld, discussing how it evolved from charity events to a major attraction known nationally and internationally. He explains the creative process behind developing new themes each year, the logistics of running a seasonal business, and the community aspect of employing hundreds of "Nether Spawn" staff members. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit couldbeprettycoolnews.substack.com