Ep 202 The Deep Digital Dive: Websites (Chapter 3) | Rick O'Neill

Episode 202 hosts Rick O'Neill (Digital marketing expert based in Brighton, UK) Rick has over 20 years of experience and is the founder of Look Touch Feel (LTF), an award winning digital marketing agency who specialise in supporting aesthetic practitioners & plastic surgeons. This is the third chapter of our mini-series called the 'The Deep Digital Dive' (sponsored by LTF). Over four chapters we'll better understand some of the core pillars of digital marketing to help injectors and clinics get to grips with this side of their business. In Chapter 3 focusses on websites and website design.  00:00 Introduction  01:03 Why Social Media Alone Is Not Enough   04:55 The Role of a Website in Patient Conversion   10:59 Planning Your Brand and Positioning   18:27 Choosing the Right Website Platform   26:25 Design Mistakes and First Impressions   33:29 Using Real Images Instead of Stock Photos   41:37 Website Structure and Patient Journey   48:53 Removing Friction From Booking Systems   52:09 Improving Conversion With Simple Tools   61:45 SEO Basics and Getting Found on Google   68:49 Why Content and Blogs Still Matter   76:38 Website Security and Data Protection   80:09 Cost of Building a Professional Website   86:34 Future Trends With AI and Chatbots   90:43 Final Advice for Clinic Owners ALL IA LINKS & CONTACT INFORMATION