Ep. 202 - Ughhh...What is RELATIONSHIP MARKETING For REAL??🧠GUEST Micki Howl, Chief Revenue Officer @ Marigold [Parent Co. of Sailthru, Liveclicker, Cheetah Digital, Campaign Monitor, and more!]

In this episode of Do This, Not That, host Jay Schwedelson welcomes Micki Howl, Chief Revenue Officer of Marigold, to discuss relationship marketing and its importance in today’s business landscape.=================================================================Best Moments:(01:47) Micki’s background in reality TV and transition to marketing(05:33) Definition and pillars of relationship marketing(07:59) The importance of personalization in relationship marketing(11:03) Insights from Marigold's relationship marketing trends brand rankings report(13:33) The role of SMS in building customer relationships(15:25) The importance of leveraging customer data effectively(17:52) Steps to implement relationship marketing in a brand(20:22) Upcoming Guru Conference and Micki's session=================================================================Guest Bio: Micki Howl is the Chief Revenue Officer of Marigold, a relationship marketing, loyalty marketing, and email marketing platform with over 40,000 customers globally. With a background in reality TV production and retail marketing, Micki brings a unique perspective to her role in solving problems for marketers and delivering valuable outcomes for customers.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.