Ep 203 Brandi Andrews: Healing Beauty, Melanin, Trauma, and Building a Holistic Skincare Ecosystem

Ritzy P has a convo with Brandi Andrews, a Black and Mexican beauty industry expert to explore the deeper layers of skincare, wellness, and representation. With twenty five years of experience, Brandi shares how her journey from a rural upbringing shaped her mission to advocate for melanated skin and build a beauty ecosystem that serves Black and Brown communities.Brandi also introduces Youth Dealer, her skincare line created to support an inclusive, holistic, and culturally aware approach to beauty. Through the lens of Youth Dealer, she explains how skincare can become a sensory, healing, and empowering ritual for people who have often been overlooked by traditional beauty systems.This conversation highlights the emotional and cultural realities within the beauty world. Brandi discusses the trauma carried in beauty and wellness spaces, the lack of representation in skincare education, and the importance of caring for the whole person rather than focusing only on the skin.She also breaks down why intersectionality matters in skincare, how sensory experiences support grounding, and why investing in small businesses led by marginalized founders is essential for the future of the beauty industry.Topics Covered:Youth Dealer and community centered skincareHolistic skincare and whole person wellnessTrauma in beauty and wellness spacesMelanin centered educationIntersectionality in beautyRepresentation and barriers in the skincare industryEntrepreneurship and community investmentCreating safe and inclusive beauty environmentsBuilding a beauty ecosystem for people of colorEPISODE LINKSBrandi AndrewsYouth DealerWTYM LINKSRitzy PeriwinkleBook Ritzy P as a SpeakerWord To Your Mama Store: Use code WTYM at check out to receive 10% off any order YouTubeMental Health ResourcesWTYM Patreon PageDONATEMEDIA KITPodcasting EssentialsWTYM was recorded using Riverside.FM TRY NOWAVAILABLE WHERE EVER YOU CONSUME PODCASTS on socials @wtymama | email: [email protected]