EP 203 - Evgenia Mkrtychian (LoyaltyPlant) Where Customer Success and Marketing Strategies Meet

Today on the show, we have Evgenia Mkrtychian, Head of Customer Success and Corporate Communication Strategy at Loyalty Plant. In this episode, Evgenia shares Loyalty Plant's journey and we explore how they are managing their rapid growth. Evgenia shares insights into the significance of customer success and marketing strategies within their mobile marketing and e-commerce platform for quick-service restaurants. Evgenia then talks about the importance of a streamlined onboarding process and how they are optimizing and automating specific processes to handle their growth. Evgenia also touched on the sales process and how knowledge is shared between sales and customer success teams. As usual, we're excited to hear what you think of this episode, and if you have any feedback, we would love to hear from you.