Ep 203 - Stripping back to the bare essentials of what makes a great hospitality brand and experience with the CEO of Industry Beans, Trevor Simmons

Ep 203 - Stripping back to the bare essentials of what makes a great hospitality brand and experience with the CEO of Industry Beans, Trevor SimmonsEstablished by brothers Trevor and Steven Simmons in 2010, Industry Beans is a transparent operation of sourcing, roasting and brewing specialty coffee.In 2013 they opened Industry Beans Fitzroy which was an open-plan coffee roastery and cafe and somewhere I visited on a regular basis to get an amazing cup of coffee.9 years later and they now have 7 venues across Melbourne, Sydney and Brisbane as well as a strong wholesale and e-commerce network, so I feel fortunate to talk with the CEO of the business Trevor Simmons in this week's podcast.In this podcast we discuss:-How Trevor started in the hospitality and coffee industry.-Where the idea for the first venue came about.-Working in a family business out the gate.-If being in different states means that it assists the brand overall.-How IB has developed the E-Com and retail verticals of the business.-The power of the coffee subscription model and how that was built.-How the ‘Fitzroy Iced’ product was developed as their iced coffee brand for retail.-The exciting moves for the brand in the next 12 months.Please find our guest information here:Website: https://industrybeans.com/Instagram: https://www.instagram.com/industrybeans/Please find us here at POH:Website: https://principleofhospitality.com/Instagram: https://www.instagram.com/principle_of_hospitality/Thanks to our supporter for this season - Payo Invite a mate and get $20 each when they use Payo - Mates Dates Link hereMentioned in this episode:Fine Food Australia Fine Food Australia is the leading trade event for the food industry. Running for 36 years, the event has welcomed hundreds of food industry professionals from Australasia and beyond, through our show doors. 5-8 SEP 2022, MELBOURNE CONVENTION & EXHIBITION CENTRE