EP 204 : Powering SMEs - Shruti (Co-founder & CEO, Apnaklub)

Shruti is the co-founder of Apnaklub, a startup connecting brands to retailers and powering millions of SMEs. Prior to founding Apnaklub Shruti was an associate at Bain & Company. In this episode she talks about what it's like working with SMEs and how to build trust with them and how to keep teams focused on solving problems and more! Topics:00:00 Sneak Peak01:02 Intro02:00 Shruti's Startup Journey10:10 Going from consultant and investor to founder17:11 Working with SMEs21:11 Building trust with SMEs23:17 Will Apnaklub build inventory?24:51 101 of identifying product categories 27:51 Keeping teams focused on solving problems33:02 Counter intuitive insights on consumption in tier 2 & 3 cities35:26 How is Shruti upskilling?40:49 Secrets of the trade 44:26 The next 12-18 months at Apnaklub46:00 Books and podcast recommendations ------------------------------------- Click here to get regular WhatsApp updates:https://wa.me/message/ZUZQQGKCZTADL1 ------------------------------------- Connect with Shruti :Linkedin: https://www.linkedin.com/in/shrutipy/ ------------------------------------- Connect with Us: Linkedin: https://www.linkedin.com/company/startup-operator​Twitter: https://twitter.com/OperatorStartup​​ ------------------------------------- If you liked this episode, let us know by hitting the like button and share with your friends and family. Please also remember to subscribe to our channel and switch on the notifications to never miss an episode!