Ep 204 - Predicting the Future of the Fitness Industry | Prof. Dr. Carl Rohde

Our guest this week predicts the future for a living. Not peer into a crystal ball kind of future predicting. His role as a forecaster in the real world is concerned with future certainty. Prof. Dr. Carl Rohde looks at how hidden trends in the present signal direction changes for society, brands, and the world at large. He doesn't tell us how we should think about the future; instead he lays out his own predictions. What will delight your customers in six months, a year, two decades? What eco trends will influence the fitness industry? How will technology and A.I. shift ever-changing consumer expectations? If you're eager to see into the future, check out this interview with Prof. Dr. Carl Rohde. Prof. Dr. Carl Rohde is a cultural sociologist, a professor of Future Forecasting, Trend Watching and Innovation, and the founder of Science of the Time. He conducts the biggest trend research, the Cool City Hunt project, with 47 universities and about 10,000 students worldwide. Together they construct local and global validated trends for brands such as Adidas, Bacardi, BMW, Canon, Coca Cola, Footlocker, Heineken, Levi's, Microsoft, Sony. Learn more about the Science of the Time: https://scienceofthetime.com/