Ep. 205 - Adam Havrilla on Collaboration, Craft & Elevating Floral Professionals with PFCI

Send us Fan MailIn this episode of Fresh Bunch, we sit down with Adam Havrilla, Creative Director of Elite Flower; accredited member of the American Institute of Floral Designers (AIFD); Chairperson of Professional Floral Communicators – International(PFCI); and an Illinois Certified Floral Designer with more than 20 years of experience in professional floral artistry.Known for his original, artistic designs and commitment to excellence, Adam has earned numerous industry accolades, including twice winning the coveted Iron Designer title at the International Floriculture Expo.But this conversation goes far beyond awards. We discuss the PFCI application process and everything it entails — including Mike and Mimi applying to earn those respected letters after their names.As PFCI Chairperson for the second year, Adam shares why more floral professionals should pursue PFCI, how the 100+ member network is advancing the industry through collaboration and shared knowledge, and why education and involvement are essential to keeping floristry thriving.Adam also explains how mastering classic techniques — yes, even corsages — builds the foundation for stronger, more innovative designers. He discusses why understanding traditional methods makes you more confident and capable in modern floral work, and how authenticity has become one of the most powerful tools in today’s industry.This episode is a reminder that honoring the past strengthens the future. Fueling your passion and not putting your goals on the back burner are essential to long-term success. Let’s continue elevating our profession together… and maybe even make tuberoses a little more accessible along the way.For More infomation please visit:https://safnow.org/awards-certifications/pfci/