EP 205: Cabins on the Cumberland Update: Financing, Partnerships, and Lessons Learned

In this episode of Branded and Booked, I'm pulling back the curtain on our biggest project to date—Cabins on the Cumberland. I've been getting two questions over and over again: 1️⃣ "What would you do differently?" 2️⃣ "Would you ever do this again?" Spoiler alert: Yes, I would. But there are definitely things I'd change next time. I'm walking you through: The origin story of how this nine-acre riverfront development came to life (yes, it started with a Facebook post from my brow girl) The deal structure, bank process, and why we chose partners over raising capital What I would 100% change about the timeline, build order, and amenity placement Why sweat equity mattered, and how we managed roles, logistics, and full-on furniture delivery runs My honest take on whether I'd go new build or renovation for the next big idea What's next (RV parks, campgrounds, glamping?? 👀) Whether you're dreaming about developing a vacation rental community or knee-deep in one already, this episode will help you think more strategically—especially if you're planning to bring in partners or build from scratch. We've learned a LOT over the past year and a half, and we're this close to wrapping the final phase. August 2025, let's go. Have questions about building, partnerships, or STR strategy? DM me on Instagram @theweberco or visit theweberco.com to learn how we help vacation rental owners turn their vision into a brand that books.  And don't forget to join my free Facebook group to STR, Boutique Hotel, Airbnb Hosts: Branding & Marketing Tips!