Ep 206 - From Endodontist to CEO: How Dr. Monica Estes Is Scaling a Multi-Location Practice

What does it take for a specialist to move beyond the operatory and build something much bigger? In this episode of the Dental Wealth Podcast, Eric J. Morin and Matthew Maffei sit down with Dr. Monica Estes, an endodontist and entrepreneur who is redefining what growth looks like in a specialty traditionally focused almost entirely on clinical work.   Dr. Estes shares how she built momentum in a competitive referral-based specialty by combining clinical excellence, intentional patient experience, and disciplined business strategy. From opening de novo practices to stepping back from the chair to focus on leadership, she walks through the mindset shift required to scale beyond a single location. The conversation also explores why many specialists struggle to grow beyond their clinical identity and what happens when they start thinking like CEOs instead.   Dr. Estes also discusses her book, Innovative Endodontics: Redefining Excellence in Today's Endodontic Practice, where she shares the business lessons she wishes every endodontist learned earlier in their career.   Watch to find out: • How Dr. Estes disrupted referral patterns by focusing on patient experience • Why opening de novo locations gave her control over growth and operations • The critical mindset shift from clinician to CEO • How leadership, culture, and strategy drive sustainable practice expansion • Her vision for building a network of 10 endodontic practices in the next decade It's a conversation about leadership, ownership, and what happens when clinicians start thinking like builders.   Resources from Dr. Monica Estes Request a free copy of Dr. Estes' book: Innovative Endodontics: Redefining Excellence in Today's Endodontic Practice https://rootcanalcharlestonsc.com/innoendobook_firstcontact   Join Dr. Estes' webinar series for residents and young doctors: Questions to Ask Before Joining a Practice https://rootcanalcharlestonsc.com/innoendobook_webinarseries