Ep 206 - GUEST: AUDIT YOUR EMAIL PROGRAM?? 🧠 With: BETH O’MALLEY - Founder Astral Digital - Award Winning -Marketer of the YEAR! 🏆

In this episode of Do This, Not That, host Jay Schwedelson welcomes Beth O'Malley, a renowned email marketing expert, to discuss email auditing and best practices.=================================================================IMPORTANT: The VIP Waitlist for the Certified Guru email certification program is closing very soon! Secure your spot by signing up now at www.CertifiedGURU.com.=================================================================Best Moments:(04:03) Starting points for auditing an email program(06:50) Proving the value of strategic email marketing to management(10:54) Common mistakes companies make in email marketing(13:20) The importance of understanding email technology basics(16:08) Cost savings through purging old contacts from email platforms(19:01) Introduction of the Certified Guru email certification program(21:38) How to connect with Beth O'Malley and Astral Digital=================================================================Guest Bio:Beth O'Malley is the founder of Astral Digital, a company specializing in helping businesses reshape their email marketing strategies. She is a highly respected email expert, winning the 2023 Email Marketer of the Year award and being named one of the top 24 marketers in 2024 by Girls in Marketing. With over a decade of experience in marketing, Beth has become a leading voice in email strategy and optimization.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.