EP 206 Social Media Marketing

This episode is called "Social Media" and for those listeners who want an advanced tutorial into how to make social media work for you, this is a not to be missed episode. Melanie Capacia Johnson – Co-Founder and Managing Partner at Tiny Horse Maggie Glover - Digital Marketing Guru How do you decide which social media goes to which channel?  When do you layout your social media program in order to achieve your desired metrics?  How do you increase brand awareness?  What hashtags are more meaningful than others?  Which accounts should you use for business and personal? How do you create yourself as a brand? What style is your social media feed? We have a great panel discussion with Melanie Capacia Johnson and Maggie Glover who have decades of experience in production and marketing and think the world of social media is still the Wild Wild West. Our panelists take the guesswork out of navigating your Instagram, Facebook, Redditt, Snapchat and even up your Tik Tok game.  Ok, it depends on your dance moves, however, this episode will teach you how-to standout on Social Media.  You will learn what KPI and SEO mean and how snackable bites are more applicable to fun, engaging content and not just a discussion about your cooking!  You'll hear why these experts are pro-Kardashian and how to control the conversation from your posts. They discuss the strategy of social media planning, the importance of talent deals that are social media friendly and how to create franchises around pre-existing IP.  It's less about augmenting your brand and more about reaching your specific goals.  You will learn why 100 dedicated followers are oftentimes more than important than 5,000 casual followers, how to build continuous engagement and why authenticity is key. We help you get a handle on your various #handles on #FB #IG and others in this fast changing marketplace.  In the words of Maggie Glover, size doesn't always matter. #socialmediaexpertafterthispodcast #entertainmentinfluencer #tipstobuildyourfollowers