EP 208: Win Slow

Mourad sits down with Alice Fiorenza, Head of Production at REEF Studios — a multidisciplinary creative studio based in Sardinia, Italy. The two first connected at a creative festival in Barcelona, and that energy carries into the whole conversation.They open with what it actually feels like to be at these industry gatherings — less about the talks, more about the rare chance to be in the same room with people who do the same work. Alice reflects on how REEF's island location keeps them somewhat isolated from the wider studio scene, but also how that distance has its own creative advantages.From there the conversation gets into the meat of studio production: how REEF approaches projects from raw concept to final delivery, what it's like managing client relationships when creatives and clients speak such different languages, and how new tools (especially AI) are slowly bridging that gap — for better and for worse. Alice is candid about the tension: exciting tools arriving daily, clients showing up with half-baked AI expectations, and studios needing to stay ahead without losing their craft identity.A detour into Christopher Nolan's film philosophy leads to a broader reflection on slowness as a creative discipline — why analog processes, darkroom printing, and deliberate ways of working still matter even as everything accelerates. The episode closes on a warm note about connection — social media's strange ability to make you feel close to people who are actually on the other side of the Mediterranean.Honest, drifty, and real — exactly the kind of conversation that happens when two creatives meet in Barcelona and actually mean it when they say "let's talk properly sometime."_https://www.instagram.com/reefstudios/https://www.reef-studios.com/