EP 209 - Why Growing Your Business Can Feel Like Grief: Identity Shifts No One Talks About

Send us Fan MailSomething happens when you know the next move is right. You've mapped it out. You've probably paid someone to help you map it out. And right as you go to move toward it, there's this weight. Not fear exactly. Something heavier. Something that feels almost like sadness.You push it down, tell yourself you're being stupid, call it resistance, and try to strategy your way through it.It's not resistance. It's grief. And in this episode, we're finally giving it that name.Drawing on Resource Therapy and the concept of Survival States, this episode explains why the heaviness that shows up at your biggest growth edges isn't a sign something is wrong. It's a sign something is changing. And a part of you is mourning what's being left behind.We cover the exact moments this grief tends to show up, what's actually happening underneath the stalling and resistance, and the reframe that changes everything: the woman on the other side of this grief is not a stranger. She is more fully you than you've been able to be in a very long time.In this episode:Why the weight you feel right before a big business move is grief, not resistance or self-sabotageThe specific growth moments this shows up: moving from 1:1 to group, building a team, hitting a goal and feeling flatSurvival States explained via Resource Therapy: the part of you who built your business and why she grips when you try to scaleWhy grief is not the opposite of growth. It is the doorway.The reframe: growth asks you to become more of who you've always been, not someone you won't recogniseLinks:Empire Edge Diagnostic (free, under 5 minutes)Brain, body and business experience for female founders ready for their income to finally match their expertise.May 25 cohort is enrolling now.VISIT THE WEBSITE HEREReady to go deeper?→ The Scaling Ceiling Diagnostic (Free)Find out exactly what's bottlenecking your next big aligned move in just 5 minutes.→ Access the Vault here My complete business rebirth vault - 10 programs, frameworks, and backend tools for rebuilding your business from identity to income. → Explore working togetherConnect with me on [email protected]