Ep 21: Building Trust with Email Marketing for Ecom and Lead Gen (AKNF #11) with Julien Normand and Brett Turner

Subscribe to DTC Newsletter - https://dtcnews.link/signup A wise meme once said 💁🏻‍♂️ "It's Free Real Estate." I don't think they were talking about email marketing, but they could have been. Pilothouse has been building our team for the past few months, sniping expert @Julien Normand to lead the charge. We're now trailblazing with several of our brands on the ecommerce and lead generation side. Today we dove deep with @pilothouse head of email @Julien Normand on email for ecommerce AND lead gen, with in-house lead gen expert @Brett Turner 📧Julien’s basic ecom email philosophy strategy 📧Building education into your email flow 30-40% promo 60-40% educational 📧We see brands using soft CTA to just get the email 📧It’s ok to give an offer right away in email, but the focus should be building trust and 📧Which ESPs are preferred (different on Ecom and Lead Gen) 📧Multi-touch point email campaign for lead gen example. Touch points increase conversion! 📧HTML vs Plain Text in Email 📧Headlines for Open Rate vs Click Rate (Does Clickbait work?) 📧Julien talks about headlines and open rates 📧Email marketing segmentation - How much is enough? 📧Post purchase flow for best LTV 📧Where and how to use emojis for best results 📧Julien’s final words on Email marketing “Do Better!” (*stinger potential) 📧Sunset Flows, or manual list scrubs are a must! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video