Ep 21 | Eric Wallor - Signature Popcorn Owner | Oldsmar, FL Exclusive

Big Whoop Episode 21 is LIVE!Hosted by Bradley Oberrieder at Judson University.In this episode, I sit down with Eric Wallor of Signature Popcorn — a family-owned popcorn shop that started in Long Grove, Illinois and relocated to Oldsmar, Florida. I’ve known Eric and the team for about seven years since running Brothers Field right next to his shop in Downtown Long Grove.While I was on vacation in Florida, Eric let me into the shop for a full conversation about what it really takes to launch and run a popcorn business.We cover everything: how he got into the industry, the wild ups and downs (including rebuilding after a devastating hurricane just months after moving), creating unique flavors, testing crazy ideas like pickle popcorn, becoming the official popcorn partner for breweries, shipping to all 50 states, custom labels for businesses, and what makes their customers the absolute best.This one is packed with business lessons, behind-the-scenes stories, Florida vs. Illinois insights, and plenty of popcorn talk that’ll make you hungry.Timestamps:00:14 Intro01:49 Bradley almost had autism or something?02:48 Eric’s Introduction to Signature Popcorn04:11 What exactly is Signature Popcorn?11:10 Online vs. In-Store Popcorn Sales: The Big Differences12:56 The Very First Flavors They Ever Made14:17 How Do You Actually Test Brand-New Flavors?15:30 The Pickle Flavor Disaster (and the Struggle of Perfecting Flavors)18:40 Best Sellers + What Eric Is Most Proud Of22:46 Hurricane Milton Hits Signature Popcorn (The Rebuild Story)26:08 THANK YOU to Signature Popcorn’s Incredible Customers30:45 What Eric Loves Most About Florida Life35:27 How Moving from Illinois to Florida Changed Their Customer Base36:28 NEW FLAVOR ALERT: Tampa Bay Mix39:47 Illinois to Florida Customer Base (Continued)39:57 Shipping to ALL 50 STATES?!43:00 Signature Popcorn: The Official Partner of Breweries46:06 Custom Labels: Put Your Own Popcorn in Your Business!48:00 When Customers Suggest Wild Flavor Ideas49:27 Caramel Mocha Latte Flavor Deep Dive49:58 Bradley’s Suggestion: Popcorn-Flavored Popcorn?!If you enjoy the conversation, smash that LIKE button, drop a comment with your favorite moment (or your dream popcorn flavor), and SHARE this episode with a friend!Listen on all platforms:Spotify → https://open.spotify.com/show/6LlQrZ4Dinq5g775AsqTit?si=3f7006b8021542b9Apple Podcasts → https://podcasts.apple.com/us/podcast/big-whoop-w-bradley-oberrieder/id1868550421YouTube Music → Big Whoop w/ Bradley OberriederFollow the show:Instagram: /bigwhoopshowFacebook: facebook.com/profile.php?id=61587591561228X /Twitter: x.com/BigWhoopShowTikTok: /bigwhoopshowYouTube: /@bigwhoopshowThanks for watching and supporting podcasting! New episodes drop weekly — make sure you’re subscribed and the bell is on 🛎️