EP#21 How to create a winning lead magnet

Let me ask you a question? Do you have a lead magnet currently in your business? What is a lead magnet anyway? A lead magnet is a free, helpful resource that you can offer potential future customers to get them on your email list.Hey guys its Adam Scougall of the So You Want To Be An Interior Designer podcast, and welcome to EPISODE 21.  This show really is for mid-career aspiring interior design or decorating solopreneurs that need support in building their own interior design business whilst working 9 to 5.  My aim is to help you balance your time and make more money whilst being able to choose the projects you want to work on rather than ones you have to take to pay your bills.In today's episode I cover the three ESSENTIALS you must consider before you create your now lead magnet:1.      Who do you want to attract?-        Ensure you are aiming for your niche customer2.      What do you want them to do with the info? -        Get them inspired, but also highlight the technical skills needed to be successful. This is where you can help!3.     Always have a Call To Action [CTA]-        Let the subscriber know how they can get in contact for further help, when they are ready.Resources discussed in this episode include:https://www.canva.comhttps://www.scoreapp.comWatch the video version of the show over on on YouTube. https://www.youtube.com/@adamscougalltvPlease like, comment and subscribe!*Take the design quiz over at adamscougall.com/quizWithin 3 minutes you will have a personalised report that shows your strengths and opportunities, and where to go next to seek the success you desire.Wondering if you're charging enough?Download my free Solo Designer Profit Guide™ and discover what interior designers are charging in 2026 based on 50+ research interviews across Australia, Canada and the USA. You'll also learn how to calculate the hourly rate YOU need to charge based on your own business, projects and financial goals—not someone else's.Download your free copy:turnkeydesignsuccess.com/profitguide If this episode raised questions for you, or you’re feeling stuck in your solo design business, you don’t have to figure it out on your own.I offer a 30-minute clarity session where we can talk through where you’re at, what’s getting in the way, and whether I can help.Email me at [email protected]