Ep 21: James O'Leary - The Relationship Between User Experience and Design

James O’Leary is a Co-founder of United Agency, a premier brand and web design business in Lincolnshire. United is made up of a team of creatives who have a rich history of delivering outstanding work and commercial results.  James has been working in design his whole life, from studying it at University to heading up several successful agencies. His passion and knowledge about design is phenomenal. In this podcast, James shares his career story. He stresses the importance of understanding the customer journey and telling the brands’ story through design. He talks about the best eCommerce platforms, tips to improve the UX of the website and mobile site.  James shares the biggest mistakes he sees on eCommerce sites and the fundamentals of a successful website, a clear message, strong brand identity and understanding your target audience.