EPISODE · Feb 11, 2026 · 36 MIN
Ep 21: Jordan Risa on Finding Inner Beauty with Seen Library
from The Beauty Sessions · host Sophie Blowfield
After a decade working with some of beauty and fashion's most beloved brands—Rose Inc., MERIT, Sofia Richie, Rhode, Gucci Beauty—Jordan Risa felt the shift. Social media had moved from genuine connection to relentless self-promotion. So she did something radical: she cut back on work and created Seen Library—a community for readers to connect in person through meaningful and inclusive storytelling.In this episode, Jordan shares her journey from influencer marketing pioneer to founder of a global book community hosting events in LA, New York, London, and Paris. We discuss the cultural obsession with appearance, why she focuses on historically excluded voices, and what it means to build community in an increasingly digital world.This is a conversation about intuition over metrics, quality over quantity, and what happens when you trust your unique point of view—even when it means walking away from what's expected.I hope you enjoy!Follow The Beauty Sessions on InstagramFollow Sophie Blowfield on InstagramFollow Seen Library on InstagramFollow Jordan Risa on Instagram
What this episode covers
After a decade working with some of beauty and fashion's most beloved brands—Rose Inc., MERIT, Sofia Richie, Rhode, Gucci Beauty—Jordan Risa felt the shift. Social media had moved from genuine connection to relentless self-promotion. So she did something radical: she cut back on work and created Seen Library—a community for readers to connect in person through meaningful and inclusive storytelling.In this episode, Jordan shares her journey from influencer marketing pioneer to founder of a global book community hosting events in LA, New York, London, and Paris. We discuss the cultural obsession with appearance, why she focuses on historically excluded voices, and what it means to build community in an increasingly digital world.This is a conversation about intuition over metrics, quality over quantity, and what happens when you trust your unique point of view—even when it means walking away from what's expected.I hope you enjoy!Follow The Beauty Sessions on InstagramFollow Sophie Blowfield on InstagramFollow Seen Library on InstagramFollow Jordan Risa on Instagram
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Ep 21: Jordan Risa on Finding Inner Beauty with Seen Library
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