Ep. 21 Makeup Revolution

In this episode, I’m covering Makeup Revolution, the flagship brand for UK company Revolution Beauty, who has brought us trend-led products at affordable prices since 2014. I dive into their origin story, all their sub-brands (8 at one time!), their tumultuous 2022-2025 period, and why they’re hoping that bringing back their original leadership team will lead them through a brand reset. Connect with me:Email: [email protected]:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠@glowandflowbysarah⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Substack:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠Glow + Flow Collective⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LTK: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shop the Pod⁠⁠⁠⁠⁠⁠⁠⁠Sources:https://www.revolutionbeauty.com/intl/en/company/about-us.htmlhttps://en.wikipedia.org/wiki/Revolution_Beautyhttps://theindustry.beauty/the-interview-adam-minto-founder-ceo-of-revolution-beauty/https://beautymatter.com/articles/revolution-beauty-goes-public-on-aim-markethttps://influencermatchmaker.co.uk/news/makeup-revolution-how-beauty-influencers-started-new-revolutionhttps://www.beautyindependent.com/makeup-obsession-target-fast-beauty/https://www.bustle.com/p/targets-makeup-obsession-collection-is-everything-you-need-to-glow-up-for-cheap-17947055https://mumisfunlife.wordpress.com/2018/09/07/makeup-revolution-fortune-favors-the-brave-palette-review/https://www.allure.com/story/makeup-revolution-vivid-baked-highlighter-shadeshttps://www.whentaniatalks.com/makeup-revolution-haul/https://wwd.com/beauty-industry-news/color-cosmetics/feature/ulta-beauty-masstige-brands-1202633930/https://www.alexandar-cosmetics.com/en/brand/i-revolution#:~:text=The%20I%20Heart%20Revolution%20brand%20was%20created,of%20all%20makeup%20lovers%2C%20Seductive%20highlighters%2C%20bronzehttps://www.allure.com/story/makeup-revolution-launching-skincare-revolution-linehttps://www.sarahdeluxe.com/2018/10/revolution-skincare-better-than-ordinary.html#:~:text=the%205%25%20Caffeine%20Solution%20with%20Hyaluronic%20Acid,here%20is%20really%20creamy%20and%20feels%20wonhttps://www.ukmakeupnews.co.uk/post/2018/07/13/the-scoop-norvina-palette-super-coverage-concealer-and-revolution-skincarehttps://www.revolutionbeauty.com/intl/en/revsays/hair-care.htmlhttps://www.revolutionbeauty.com/intl/en/revsays/xx-revolution.htmlhttps://www.cosmeticsbusiness.com/former-investor-accuses-revolution-beauty-of-deceit-andhttps://theindustry.beauty/ex-boss-of-revolution-beauty-agrees-to-pay-firm-2-9-million-to-end-auditing-dispute/https://us.fashionnetwork.com/news/Revolution-beauty-launches-at-walmart-in-us,1486157.htmlhttps://www.prnewswire.com/news-releases/revolution-beauty-announces-expansion-of-product-selection-at-walmart-302389467.htmlhttps://www.reuters.com/sustainability/boards-policy-regulation/uks-revolution-beauty-turns-co-founders-lead-turnaround-scraps-sale-process-2025-08-22/https://cnandco.com/2019/03/29/revolution-is-5/https://cosmeticsbusiness.com/news/article_page/Boohoo_increases_stake_in_Revolution_Beauty_to_become_largest_shareholder/205299https://cosmeticsbusiness.com/news/article_page/Revolution_Beautys_new_CEO_remains_confident_despite_accounting_probe/205265https://cosmeticsbusiness.com/news/article_page/Boohoo_stages_coup_to_oust_Revolution_Beauty_bosses/209586https://cosmeticsbusiness.com/news/article_page/Revolution_Beauty_lashes_out_at_Boohoos_value-destructive_takeover_attempt/209603https://cosmeticsbusiness.com/news/article_page/Chaos_at_Revolution_Beauty_AGM_as_Boohoo_raises_serious_concerns_over_board_conduct/209767https://cosmeticsbusiness.com/news/article_page/Revolution_Beauty_settles_month-long_spat_as_Boohoo_takes_over_board/210130https://cosmeticsbusiness.com/revolution-beauty-signals-change-with-new-ceo-appointment-211024#https://cosmeticsbusiness.com/revolution-beauty-ceo-lauren-brindley-announces-sudden-exithttps://cosmeticsbusiness.com/revolution-beauty-up-for-sale-following-takeover-bidhttps://cosmeticsbusiness.com/looming-job-cuts-at-revolution-beauty-as-co