Ep. 21 Overcoming Challenges Towards a Successful Career in Real Estate with Yesenia Fernandez

The Agent Goldmine is back for another episode! This time, let's learn how to overcome challenges towards a successful career in real estate with Yesenia Fernandez, Real Estate Broker at eXp Realty.  Yesenia's real estate journey started because she felt like there was no other choice. She got laid off from a state-based funding program and decided to shoot her shot into the real estate world. It all started there, then the rest is history.  Join us as Yesenia shares her story of rising above the challenges and making it to the top. She also shares her tips and tricks on lead generation, building a killer network, and leveraging tech and TC to reach potential clients. Plus, she drops gems on her golden nugget from Gary Keller's 'The Millionaire Real Estate Agent.' Plug in and start listening! Don't forget to subscribe and share this episode with your squad. Key Takeaways 00:00:00How we know Yesenia 00:03:15Moving in with another agent 00:06:54Closing over 70 transactions 00:08:45Yesenia’s sh*t show moment 00:11:05Always introduce yourself 00:12:56Starting her real estate career 00:15:30Lead gen in her first year 00:18:53Too many leads can be bad 00:20:49How to get a great TC 00:21:41When to take unwanted clients 00:23:34Knowing the contract in and out 00:25:22Test your real estate knowledge 00:26:23Questions and Complaints 00:28:48How to not get sued 00:30:14Reasons behind her reevaluation 00:33:20Traditional vs eXp Team 00:35:07Success as a mentor  00:38:46Imposter Syndrome in Females 00:41:37Daily checklist and reminders 00:44:40Using the calendar for everything 00:46:20Calendar Color-coding 00:47:46Why she schedules lunch 00:48:47Respecting business hours  00:51:04Work-life balance 00:54:15Living by the 80/20 Rule 00:56:13Yesenia’s GOLDEN NUGGET 00:59:18What is her biggest vice 01:01:16Yesenia’s planned events 01:04:03Best way to contact Yesenia Snag the Golden Nuggets from this episode! https://www.theagentgoldmine.com/ Be a bro, share the show + hit us with a 5-star review! https://open.spotify.com/show/28ACkTsMbVkHxEwD9Z9qUC https://podcasts.apple.com/us/podcast/be-more-show-for-agents/id1682543343  https://www.youtube.com/channel/UCmYXUbR8lqRia72sE2Abncg?sub_confirmation=1   Hang with Us! Ali’s IG: https://www.instagram.com/Ali_The_Agent/    Shelby’s IG: https://www.instagram.com/TheShelbyShow__/  Connect with Yesenia https://www.instagram.com/ClosedByYesenia/ https://www.facebook.com/yeseniafernandezrealtor https://yeseniafernandez.exprealty.com/ [email protected] Resources and Links Monday https://monday.com/ National Association of Realtors https://www.nar.realtor/ NC Hotline Complaint https://www.ncdhhs.gov/contact/hotlines The Millionaire Real Estate Agent by Gary Keller https://www.amazon.com/Millionaire-Real-Estate-Agent-About/dp/0071444041