EP.21 三陽工業董事長室經理 吳奕成 | 從野狼125到DRG,三陽工業重磅回歸成為環島霸主 episode artwork

EPISODE · Apr 21, 2021 · 46 MIN

EP.21 三陽工業董事長室經理 吳奕成 | 從野狼125到DRG,三陽工業重磅回歸成為環島霸主

from Jason好好聊 · host 楊佳燊Jason

來賓:三陽工業董事長室經理、產品管理部產品經理 吳奕成 三陽工業(Sanyang Motor),成立於1954年,是台灣第一家橫跨機車、汽車製造的國際化企業,其生產眾多經典車款如家喻戶曉的野狼125、深受年輕人喜愛的DRG(龍)。 了解更多 ➠ http://www.sanyang.com.tw/ 本集重點 ☑️ 三陽工業曾以野狼125聞名全台灣,請問在加入三陽工業前,你對三陽汽機車的印象是什麼? ☑️ 2019年底,三陽推出新車款DRG並交出亮眼的成績單,請跟我們介紹DRG車款的特色。 ☑️ 去年三陽工業努力打進年輕人市場,積極創新並執行各種企劃,例如舉辦藍球賽、結合知名電動IP—快打炫風推出聯名車,當初是如何發想這些企劃?為什麼選擇跟快打旋風聯名? ☑️ Jason好好聊第二季會邀請各產業來賓與我們分享旅遊經驗,而三陽在去年舉辦了一系列的環島活動,我們看到你也有參與,請問機車環島是你最印象深刻的旅遊方式嗎? ☑️ 對想要機車環島的朋友有什麼建議嗎? ☑️ 除了找代言人製作電視廣告外,近年三陽將宣傳重心轉向數位渠道,是看重數位行銷的哪些優勢呢? 【本節目由傑思·愛德威 JS-ADWAYS 製播】 ✔ 聯絡我們 ➠ [email protected] ✔ 傑思‧愛德威官網 ➠ js-adways.com.tw ✔ 傑思‧愛德威粉絲團 ➠ facebook.com/jsadways -- Hosting provided by SoundOn

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EP.21 三陽工業董事長室經理 吳奕成 | 從野狼125到DRG,三陽工業重磅回歸成為環島霸主

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