Ep #21 - Set Up A Product-led Growth Strategy To Scale Internationally

€3 millions of ARR. A 20-people team. Global expansion from day 1. Bootstrapped.   I had the pleasure to host Sunny Paris , CEO of NoCrm sharing his secret recipe of how NoCRM used product led-growth to sell internationally. His best advice on the topic: Don’t listen to advice and ask yourself if product-led growth is the right strategy for you? Have a message that is aligned from outside the app to the inside of the app  Check you onboarding process constantly and perfect it On top of thesse pieces of advice on product led growth, you can expect to hear about: acquisition channels they have used to scale in several markets choices they have made (or not) to prioritize their product roadmap to fit needs of diverse markets How they started global from day 1  Hosted on Ausha. See ausha.co/privacy-policy for more information.