Ep 211 | Back on the Map: The biggest mistake I've made in business (and what it's cost me)

This is episode one of a new series called Back on the Map, where I'm taking you behind the scenes of what it looks like to rebuild after losing your way.This one's vulnerable. And honestly? A little maddening.Because the mistake I made was so basic, so fundamental, that it's almost embarrassing to admit. And I didn't just do it for a second—I did it for years. In this episode, I'm walking you through what happened when I went from being "the social media girl" to trying to become "the marketing girl"—and why that shift didn't just create a messaging headache. It created systemic problems that affected everything from my energy to my team to my positioning in the industry.Here's What We Cover:1. The “I can help with everything” trap that’s keeping you invisible2. What happens when you stop niching (beyond the messaging headache)3. The red flag that your messaging is too vague… and costing you sales4. Why "switching gears constantly" is draining you faster than you think5. How unclear positioning is quietly blocking bigger opportunitiesAnd so much more…Resources and Sponsorship:Send Sophia a voicemail with your questions: https://www.speakpipe.com/MarketingUnfilteredThis episode is brought to you by AI Super Author, created by Ashley Mansour.aisuperauthor.comAre you a coach who has had “write a book” sitting in the back of your mind for… months? Years? And not just any book—but one that actually helps you get clients?Most people either get stuck staring at a blank page or end up creating something that sounds like everyone else because they’re relying on generic AI or no structure at all.Ashley’s approach is different. She’s been helping people write strategic, marketable books in as little as 30 days—before AI was even part of the conversation. And now, she’s built that method into AI Super Author so you can validate your idea, structure your content, and actually write your book faster (without losing your voice).If you’ve had “write a book” sitting in the back of your mind… this is your sign.Try AI Super Author for $97/month (cancel anytime) and start creating your book today: aisuperauthor.com