Ep. 211: BANKS | The Key to Longevity (Building Your Fanbase)

Today’s guest is an artist whose voice cuts through like a blade—sharp, emotional, and unforgettable. Emerging from the shadows of alternative R&B and electro-pop, she’s crafted a sonic identity that’s both intimate and cinematic. Her lyrics are deeply confessional, fearless in their vulnerability, and her production choices push boundaries while staying rooted in undeniable emotion. From viral beginnings to critical acclaim, she’s stayed true to her vision, building an aesthetic that’s dark, empowering, and always evolving. All the way from Los Angeles, California—this is the sound of raw artistry at its finest. And the writer is… BANKS!00:00 - Intro 01:07 - Growing Up in L.A. 03:52 - Music as Math? 06:16 - 100% Songs, No Concept First 08:08 - First Song Became a Jack Collab 10:04 - Social Anxiety + Going Out Hard 12:06 - Fans, Fame & Divine Feminine Energy 15:41 - Jillian vs. BANKS 18:10 - Stage Fright to Frontwoman 21:13 - Regrets & Album Titles That Got Away 22:28 - Streaming Era Beginnings 27:02 - Indie Artist Real Talk 31:12 - Viral Hits vs. Tour Culture 34:09 - “Don’t Try To Write a Hit” 36:04 - Underrated BANKS Songs 38:05 - Why This Album, Why Now 39:28 - How “I Hate Your Ex” Happened 41:24 - Voice as a Shape-Shifter 42:02 - Collaboration Energy Shift 43:03 - Studio Magic Stories 44:14 - Writing for Other Artists? 46:18 - Why Artists Look to BANKS 48:06 - 3 Life-Changing Decisions 49:40 - Five-for-Five Lightning Round 53:08 - Music + Visuals Are One 54:16 - Ross on BANKS’ Legacy Hosted on Acast. See acast.com/privacy for more information.