Ep 211| The Nonprofit Visibility Gap - and the Funding It's Costing You!

Send us Fan Mail“Doubt kills donations.”Before a donor ever gives, they’ve already formed an opinion of your organization. It takes a minute. Sometimes less. And most nonprofits have no idea what’s coming up about their mission.What they find in those moments either builds confidence or raises doubt.In this episode, Jena Lynch sits down with Tori Burrello, Marketing Manager at Candid, to talk about what nonprofit transparency really looks like in practice - and what it costs when it’s missing.Tori shares what’s changed in how donors and funders evaluate organizations, how Candid profiles and Seals of Transparency work as real credibility signals, and why small teams can take meaningful action without a big time commitment.If you’re navigating fundraising, donor relationships, or communications, this one’s worth your time.What You’ll LearnWhere donors and funders are really forming first impressions, and how fast it happensWhy incomplete or inconsistent nonprofit data quietly costs organizations donations and fundingWhat Candid profiles and Seals of Transparency signal to funders, and why it mattersHow organizations with a Platinum Seal have seen measurable funding growthWhy a completed Candid profile plugs your organization into a much wider funding ecosystemPractical first steps small teams can take this week without being overwhelmedMore About Our GuestTori Burrello is the Marketing Manager at Candid, the sector’s leading nonprofit information resource. She works on the Seals of Transparency program and helps nonprofits understand how their public data shapes donor and funder trust. Candid holds data on 1.9 million US nonprofits and feeds into a wide ecosystem of fundraising and giving platforms.Resources and LinksTori:  linkedin.com/in/victoria-burrelloCandid/GuideStar Profiles:  app.candid.orgCandid Seals of Transparency:  candid.orgDonorbox Guide to Nonprofit Transparency:  donorbox.org/nonprofit-blog/nonprofit-transparencyAbout DonorboxDonorbox is a trusted online and on-location fundraising platform that helps nonprofits raise more. With easy-to-use donation forms, powerful donor management tools, and features designed to grow recurring giving, we have helped 100,000-plus organizations process over 3 billion dollars in donations worldwide.Enjoying the show? Subscribe for more practical fundraising strategies, leadership insights, and tools to help your nonprofit grow sustainably.The information provided in this series is for educational purposes only and does not constitute legal or financial advice. Please consult with a professional advisor for specific guidance.Support the show