EP 212: Post-Election Recap for Retail

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!Special Guest: Arick Wierson, Emmy award-winning television producer, political analyst and Robin Report ContributorThere is much speculation about how the recent election will impact the economy, shape the future of America and direct its influence throughout the world. Join Shelley and Arick in a wide-ranging conversation about the potential after-effects of the national election on the American consumer, retail and the business world. They also discuss how retailers can learn lessons from the campaigns about how to use strategic marketing and media to best resonate with consumers, and how research and polling can be misleading. Arick cautions the need for businesses to adapt to a new socio-political landscape, suggesting hiring geopolitical analysts and better understanding how to manage broader geopolitical dynamics as a result of a breakdown of separation between business and politics. There is a lot to unpack in the first days of a President-Elect Trump administration.For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.