ep. 213 The Greatest Legends Are The Ones Who Lead, Teach and Inspire with Rowland Hanson

Rowland Hanson is a global icon in branding. Currently he consults to both Fortune 500 corporations as well as emerging companies. Prior to consulting, he was Vice President of Corporate Communications at Microsoft, where he created and executed the company's highly acclaimed branding strategy which included the market introduction of Microsoft's most popular product-a graphical interface that he named "Windows". Several books published on the history of Microsoft document the strategies he executed that led to the dominance of the Microsoft and Windows brands. Prior to Microsoft, he served as Vice President of Worldwide Marketing for Neutrogena Corporation, a skin care and cosmetics company that registered phenomenal growth thru new product introductions and global partnering before being acquired by Johnson & Johnson. J&J acquired Neutrogena for a significant premium after determining that, while it could certainly replicate the products, it could not replicate the strength of the Neutrogena brand.