EP 214: Driving Business Success, LifeWave Part 1

What does it take to truly accelerate growth in a Direct Selling business?  Join me and a very special guest as we explore what really drives business success and how to have a real impact in Part One of this very special two-part LifeWave series. Lifewave is one of the fastest-growing Direct Selling companies globally and today I am joined by their inspiring president, Meredith Berkich! With over 30 years of experience in the industry, Meredith has seen it all – from Field Leader to major Corporate roles. Her passion for Direct Selling is evident, as she is a true believer in the industry's incredible potential. Meredith works alongside an incredible team at LifeWave, developing and implementing business strategies to support their rapid growth. Meredith shares with us valuable insights on maintaining momentum and overcoming obstacles. We chat about the importance of persistence, the role of education in sales, the value of sincerity and understanding what is urgent vs what is actually important. We also touch on some of the cutting-edge technologies available to us today, and their place within the industry. Tune into this episode, it is one you will not want to miss, packed with practical advice and inspiring stories from the amazing Meredith Berkich.    We’ll be talking about:  ➡ [0:00] Introduction ➡ [2:29] Meredith Berkich’s experience in Direct Selling ➡ [6:00] Growth in direct selling industry  ➡ [9:58] What people really buy from you ➡ [11:53] Not taking things for granted ➡ [16:00] Offensive-defensive approach to business ➡ [20:27] Factors that help LifeWave endure market problems ➡ [25:40] Benefits of having a Savant leading a company  ➡ [29:32] AI in Direct Selling ➡ [35:38] Platforms that we need to keep our eyes on ➡ [40:13] Strengthening our industry  ➡ [43:30] Meredith’s favourite book ➡ [44:27] Meredith’s dream superpower ➡ [45:05] Meredith’s favourite quote ➡ [45:44] Meredith’s advice to her past self ➡ [46:57] Final thoughts   Resources:  Book Recommendation:   ➡ Winning by Jack Welch: https://bit.ly/3R1lvRm   Quote: ➡ “The sun will rise in the East“   About our guest: With 30 years in Direct Selling, both as a Field Leader and Corporate Executive, Meredith brings a wealth of experience to LifeWave. As President, she provides collaborative leadership, strategic thinking, and a passionate commitment to excellence which benefits all of their valued stakeholders. Before joining LifeWave, she served in executive positions in a variety of sectors including wellness, durable goods, and commodities. Her vision and tireless dedication to the success of entrepreneurs has resulted in driving explosive growth to $1B+ in annual revenue. Publicly recognized as one of the Most Influential Women in Direct Selling, her dedication to empowering people worldwide is unwavering. In Meredith’s current role, she is responsible for developing and implementing business strategies and systems in support of LifeWave’s accelerated growth. In the spirit of continuous improvement her motto is “We don’t have to be perfect. We just have to be great”.   Connect with Meredith Berkich: ➡ Meredith Berkich’s website: https://www.lifewave.com ➡ Meredith Berkich’s Facebook: https://www.facebook.com/mberkichfb ➡ Meredith Berkich’s LinkedIn: https://www.linkedin.com/in/meredith-berkich-099ba320/   Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us at [email protected] If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.See omnystudio.com/listener for privacy information.