Ep 214 | How To Win More Deals with Effective Cold Email Techniques with Gui Costin

In this episode, we dive deep into the world of selling by cold outreach with special guest Gui Costin, CEO and founder of Dakota, an innovator in investment services and expert in outbound sales. Join host Harry Spaight as he uncovers actionable strategies to master cold email outreach, book more sales meetings, and stand out in today’s crowded marketplace.Discover the secrets to successful outbound sales, including how to craft personalized cold emails that get results, the importance of consistency in prospecting, and why quality data is crucial for effective lead generation. Guy shares proven tactics for building a winning sales culture, maintaining fast response times, and leveraging a clear call to action. Learn the difference between spam and effective outreach, the power of polite persistence, and how to qualify leads quickly to maximize your results.If you’re focused on B2B sales, recurring revenue, investment sales, or want to create a high-performing sales team, this episode is packed with tips on sales process, follow-up, customer relationships, and sales leadership. Guy also reveals his approach to supporting both clients and team members, competing with larger organizations through data accuracy, and navigating high-ticket sales in the finance industry.Tune in to discover how to optimize your cold outreach, improve your sales skills, and grow your business with strategies proven to help clients raise over $40 billion. Plus, get insights into Gui’s books on millennial selling and investment sales success. Don’t miss these expert tips on outbound email, lead generation, sales demos, sales team culture, and mastering the art of closing the sale.Connect with Gui:https://www.linkedin.com/in/guicostin/Get a copy of the book, "The Dakota Way"Email: [email protected] with Harry: LinkedInhttps://sellingwithdignity.com/Join my Facebook Group: https://www.facebook.com/groups/sellingwithdignity