EP 214: Mistakes STR Owners make with marketing

Are you running yourself ragged trying to market your short-term rentals… and still not seeing results? You're not alone. In today's episode of Branded and Booked, I'm digging into the top two mistakes I see STR hosts make with their marketing—mistakes that cost you time, money, and bookings. Here's what we cover: Why splitting your attention across multiple property accounts and brands is actually holding you back The difference between "spaghetti marketing" and strategy (and how to stop wasting energy) The two non-negotiables every STR owner needs in place before worrying about social media How a streamlined brand and direct booking setup can put thousands back in your pocket each year 🎉 And don't forget: I'm hosting STR Marketing Simplified, a free 3-day workshop happening September 23–25. If you're ready to build a brand that stands out and a direct booking strategy that actually works, grab your spot HERE. Replay will be available if you can't join live. Follow along on Instagram @theweberco for more tools, strategies, and behind-the-scenes of how we're building guest-first brands in the STR space.