Ep 214 The Business of Injecting (Chapter 8) | Kelly George

Episode 214 hosts Kelly George (Registered Nurse based in Tamworth, Australia) Kelly is based in regional New South Wales. Originally working in the marketing department for Allergan Aesthetics, Kelly became a nurse injector and has since become a respected speaker & business coach. 'The Business of Injecting' episodes host injectors to discuss all aspects of their business. We analyse their struggles and challenges, difficult decisions, friction points that aren't yet solved, financial concerns, staffing, hiring, firing and other relevant topics for aesthetic business owners. 00:00 Introduction 01:03 Meet Kelly George   04:55 From Pharma to Nursing   10:59 Starting a Clinic in a Regional Town   18:27 Building a Business From Scratch   26:25 Creating a Premium Patient Experience   33:29 Selling Without Selling   41:37 Hiring and Retaining the Right Team   48:53 Staff Culture and Leadership Style   52:09 Planning Growth and a Second Clinic   61:45 Challenges With Staff and Trust   68:49 Hiring Strategy and Team Fit   76:38 Pay Models and Staff Incentives   80:09 Compliance and Clinical Standards   86:34 Choosing Devices and Services   90:43 Expanding Into Body Treatments   95:25 Final Advice and Wrap Up ALL IA LINKS & CONTACT INFORMATION