Ep 216 | AI Search and SEO: What You Actually Need to Know with Laura Jawad

There's a lot of noise out there right now about AI search "killing" SEO. In this episode, SEO Strategist Laura Jawad is back to cut through the panic and get real about what's actually changing and what hasn’t in the world of SEO. We talk about the foundation you still need (yes, the basics still matter), the new layer AI adds on top of that, and the practical steps you can take right now to make sure your work gets found—whether someone's searching on Google or asking ChatGPT.Here’s what we cover:The real numbers on AI search and why SEO isn’t dead The SEO basics that still matter What AI really does to your SEO and visibilityWhy your online visibility and reputation matter more than ever How to audit where you currently rank in searchesPlus so much moreResources and Sponsorships:Connect with Laura:Instagram: https://www.instagram.com/heylaurajawadWebsite: https://www.laurajawadmarketing.com/SEO Simplified Keyword Research Workbook: laurajawadmarketing.com/marketing-unfilteredHow to Check Your Google Ranking for Free blog post: https://www.laurajawadmarketing.com/blog/how-do-i-check-my-google-ranking-for-free/This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit:https://audit.brandospro.com/Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This!In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable.Start your audit here: https://audit.brandospro.com/