Ep #216: Don’t Forget These Questions When Buying Tech Tools - with Erica Kiefer

According to our guest, Erica Kiefer, VP of Sales and Marketing for AgencyBloc and a tech veteran in a number of sectors, we often neglect to investigate some critical questions when choosing software. In addition to looking at the user interface or the sheer functionality of any tool, Erica cues us in on the questions behind the questions that will ensure we end up with the right tools.What You’ll Learn From this Episode:Why tech we purchase often creates more confusion than it resolves.Are demographic shifts changing advisors’ expectations and vendors’ offerings?How can buyers get beyond the product when evaluating choices?The critical importance of owner engagement.How does your choice of tech inform your brand integrity?